Writing
What I'm working through
The decisions behind the products I build and run — what worked, what broke, and what I'd do differently.
Building an AI Story App: Lessons from Shipping Inky
Real lessons from building an AI story app. Explore the architecture of agentic engineering and the permanent equity model behind Inky.
Building an AI Story App: The Architecture of Inky
Building an AI story app requires moving past simple prompts to agentic engineering. Here is how I built Inky as a permanent equity asset for Total Ventures.
Building an AI Story App: Lessons from Shipping Inky
Insights from building Inky, an AI-native storytelling application. I cover the architecture, agentic engineering, and the reality of shipping AI products today.
Building an AI Story App: Architecture and Ownership
A look at the engineering and ownership decisions behind Inky, an AI-native storytelling product built for permanent equity and long-term operation.
The Ladder of Trust: From Open-Builds to Custom Engineering
Why the transition from free artifacts to custom engineering is the only sustainable way to build a permanent equity portfolio in the age of agentic engineering.
Building an AI Story App: Lessons from Shipping Inky
Building an AI story app requires more than just a prompt. I am sharing the architecture and operational decisions behind Inky, a product built for permanent equity.
Building an AI Story App: Lessons from Shipping Inky
Building an AI story app requires more than a prompt. I am sharing the architectural decisions and lessons learned from shipping Inky as a permanent asset.
Building an AI Story App: Systems for Permanent Equity
A look inside the architecture and ownership logic of Inky, an AI storytelling app built to be kept forever and operated by agents.
Building an AI Story App: Lessons from Agentic Engineering
Shipping an AI story app requires moving past simple prompts to agentic engineering. Here is how I built Inky as a permanent equity asset.
Building a Programmatic SEO Site Build for High-Scale Media
How to architect a data-driven media engine that scales to thousands of pages. A look at the systems behind a programmatic SEO site build for motorsport.
Building a Digital Product Funnel: A Solo Operator’s System
How I built a maternal-health brand funnel solo using AI as the team. From lead magnet to booking, here is what shipped and what I learned the hard way.
Building an AI Story App: Lessons from Shipping Inky
I am building Inky, an AI storytelling app. Here is the architecture, the failures, and the systems required to ship a generative product that actually works.
Building a Programmatic SEO Site Build for F1 Media
How to architect a programmatic SEO site build using real-time data and AI agents. A look inside the F1 media engine I am shipping today.
Building a Digital Product Funnel: A Solo Operator's System
A look inside the build of a maternal-health brand funnel. I cover the architecture of the lead magnet, email sequence, and booking system, and what I learned the hard way.
Building an AI Story App: Lessons from the Studio Floor
Inside the architecture of Inky. A look at agentic engineering, narrative coherence, and the lessons learned the hard way while building an ai story app.
Building a Programmatic SEO Site Build for Motorsport Media
How to architect a data-anchored programmatic SEO site build for high-velocity media. Moving from manual content to a system-first approach for motorsport data.
Building a Digital Product Funnel: A Solo Operator's Manual
I stood up a maternal-health brand funnel solo using AI as the team. Here is what shipped, what broke, and how to architect a system that converts.
Building an AI Story App: Systems Over Hype
A look inside the architecture of Inky, an AI storytelling app. No buzzwords, just the systems and agentic engineering required to ship a durable product.
Building a Programmatic SEO Site Build for High-Scale Media
How I architected a data-driven media engine for F1 using programmatic SEO, treating AI as the operating layer to scale content without a massive team.
Building a Digital Product Funnel: A Solo Operator's Manual
How I built a maternal health funnel solo using AI as the team. Real lessons from shipping a lead magnet to booking flow without the hype.
Building an AI Story App: Systems Over Wrappers
A look inside the architecture of Inky. I’m sharing how I’m building an AI story app using agentic engineering and a multi-product studio mindset.
Building an AI Story App: A Systems Engineering Approach
Stop building wrappers. Learn the architectural patterns for building an AI story app that maintains continuity and depth using agentic engineering and state management.
Career Change into Tech: Building Systems Over Stacks
Stop treating your career change into tech as a reset. Learn how to integrate your previous experience into a systems-first approach to building software.
How to Become a Self Taught Senior Engineer in Four Years
Seniority is not a function of time; it is a function of system ownership. Learn the 4-year arc to becoming a self taught senior engineer through agentic engineering.