Projects

Real products, built and run solo.

Not a promise on a sales page — live products you can open right now. I build and run each one alone: same monorepo, same funnel, same way of working across all of them. The links are live.

The work

The portfolio

Inky — cosmic dream-worlds held in floating bubbles beneath a starfield, with the line 'Build your own story universe.'
Product brand

Inky

An AI storytelling product — personalized, branching stories and coloring books.

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Pregnancy Power Hour — warm morning light, hands cradling a cup of tea, with the line 'Every week, explained. Every choice, yours.'
Product brand

Pregnancy Power Hour

A maternal-health education brand — bookings plus a resource bundle.

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The F1 Formula — a dark cinematic field with the line 'Lights out and away we go.' and the F1 Formula mark.
Product brand

The F1 Formula

An F1 news property — daily editorial plus a paid newsletter.

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Total Ventures — the metallic winged double-T monogram on a cinematic near-black void, with the TOTAL VENTURES wordmark.
The studio

Total Ventures

The studio brand and operating company behind the portfolio.

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ShadowBrain — a half-organic, half-circuit brain wired into glowing traces beside the SHADOWBRAIN wordmark on a dark field.
The studio

ShadowBrain

An autonomous AI operator for an entire company.

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Track record

Earlier work

Fender Guitars

Multi-brand ecommerce for Fender, Jackson, and PreSonus. React/TypeScript on Shopify + Contentful. Built LEO — an internal Claude-powered CLI that automated Jira workflows end-to-end.

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Jackson Guitars

Metal-forward ecommerce — artist profiles, signature models, and fast mobile-first purchase flows. React/TypeScript on Shopify + Contentful.

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PreSonus

Ecommerce and CMS-driven storefront for a professional audio and recording hardware brand. React/TypeScript on Shopify + Contentful.

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Cable and Connections

WooCommerce overhaul—faster pages, faceted search, and a streamlined checkout for fiber-optic gear.

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