Total Ventures is my product studio — where I create, operate, and monetize digital products andproperties end-to-end.
The technical infrastructure is a single pnpm/Turborepo monorepo housing 7 production products, 11shared TypeScript packages, and tooling built in Go and Swift. Every product shares a commonfoundation: @totalventures/core (analytics, auth, commerce, email, SEO, API handlers, funnelorchestration), @totalventures/ui (100+ components, design tokens, animations), @totalventures/backend(Firebase utilities, rate limiting, webhook handlers, attribution tracking), and @totalventures/ai(unified Gemini client with text, image, and structured output modules).
Operations are run from the terminal via tv-cli — a Go-based multi-personality CLI with 6 domaininterfaces (vera, tv, inky, pph, media, justin) built on Cobra/BubbleTea. From a single terminal, Imanage deployments, analytics, Google Ads, revenue tracking, and Firebase operations across everyproject.
An internal operations platform ties the portfolio together — reconciling data from nine services daily (GA4, Stripe, Resend, Google Ads, AdSense, GTM, Meta, Search Console, and Vercel), detecting drift, and alerting via Slack, so the whole studio runs on one source of truth.
The business runs on three revenue streams: consulting/services (Pregnancy Power Hour), app monetization(Inky via RevenueCat + Stripe), and content/ad revenue (Total Formula 1 World via AdSense).