The F1 Formula — a dark cinematic field with the line 'Lights out and away we go.' and the F1 Formula mark.

The F1 Formula

An F1 news property — daily editorial plus a paid newsletter.

Next.jsReactTypeScriptFirebaseGemini AIAdSenseRSSResendSanity CMSVercelTurborepo
Website

Built and run solo. The pilot for a future owned-media network.

What it is

The F1 Formula publishes a daily F1 editorial digest and runs a paid newsletter alongside ad-supported coverage — a niche-media property that mostly runs itself.

What got built — solo, with AI

A daily, automated editorial engine and a paid newsletter, on the same content substrate and monorepo as every other brand — the clearest demonstration that one operator can run a publication on a schedule without a newsroom.

The method in action

The content-engine and monorepo pattern from the Playbook — one pipeline, generated and published automatically, configured per brand.

Live today

  • Daily editorial digest live
  • Paid newsletter shipped
  • Ad-supported coverage running

The F1 Formula is an automated media property I built to aggregate, summarize, and monetize F1 news at scale — and to validate a content site model I could replicate across other niches.

Content pipeline — Multiple RSS feeds from trusted motorsport sources are ingested via Firebase Cloud Functions cron jobs. Each article is summarized by Google Gemini into an editorial-style digest stored in Firestore. Articles link back to their original sources, so readers can dig deeper while the site captures the traffic.

Monetization — Google AdSense is integrated throughout the feed: banner ads above the fold, in-content ad slots every few cards. The layout is tuned to keep content readable while maximizing ad exposure.

Newsletter — A scheduled cron job drives a weekly Resend newsletter delivered via React Email templates, building a direct audience alongside the site traffic.

Architecture — Built as a Next.js + Firebase stack with full server-side rendering for SEO performance.Runs as a monorepo package in the Total Ventures Turborepo workspace. The site was designed from the start as a reusable template — I extracted it into a site-template package that can be configured and deployed for any niche topic in hours.

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