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Six reports plus a bonus Funnel Audit with the exact architecture, funnel, email, and money systems behind real brands run by one person — and the AI workflow that makes it reachable without an engineering background. Lift the system, skip the year of trial and error.
Most solo-founder courses run $200–$500 for theory and a community tab. This is the working system — one-time $79, lifetime access, the decisions already made.
Ship a product business solo — in 90 days, without a team.
Six reports plus a bonus audit. Lifetime access. Free updates as the playbook evolves.
Secure checkout via Stripe. Terms.
You have real expertise and the itch to build something you own — but you’re not an engineer, you can’t hire a team, and the internet’s advice is generic, contradictory, and mostly written by people who never shipped the thing. The doubt underneath it all: can I actually build a software business? You can. AI makes it reachable, and this hands you the decisions already made — the architecture, the funnel, the sequences, the pricing, with the code and the trade-offs settled — by someone running multiple real brands solo right now.
If you’ve got the expertise but not the system
Buy once — $79, yours forever
One-time. No subscription, no portal to log into. Free updates land in your locker as the playbook evolves.
Open your locker
Six reports plus a bonus audit, bookmarkable. Read in order or jump to the layer you’re stuck on — architecture, funnel, AI, email, ops, money.
Lift the artifacts, ship this week
Copy-paste the email sequences, the Stripe webhook skeleton, the daily-brief format. The decisions are already made — wire them and move.
Each report stands on its own — read independently, reference forever. The flagship Playbook, five focused companions, and a bonus Funnel Audit, each earning its own document.
Excerpts from the actual reports. The voice is consistent: tight, specific, opinionated.
Treat AI like a junior teammate with a credit card. Constrain its outputs. Cap its costs. Log everything it does. It is the team you do not have to hire.
Every product gets the same skeleton. Free magnet → nurture → paid offer → consulting CTA. The shape compounds across products.
Burn an email list and you burn the business. Build it carefully and it pays you for years.
Price for the value delivered, not the time spent. A checklist that saves someone forty hours is worth $20 even if it took two hours to make.
This isn’t theory I teach — it’s the system I run. Multiple live brands, one codebase, one operator. The proof that one person can build and keep real products isn’t a promise on this page; it’s the three links below.
See the full case studies — what got built, soloAI story product — 850+ Swift files, one operator. The AI-team and content-engine patterns from Chapters 05 and 08.
Pregnancy Power Hourpregnancypowerhour.comBookings + bundle live for an expert partner. Built on the funnel and email sequences from Chapters 07–09.
The F1 Formulathef1formula.comDaily editorial + paid newsletter, run automatically. The content-engine and monorepo pattern from Chapter 11.
You’ve got real, hard-won expertise — and you’re done renting it to an employer. You want a product business you own and run, without hiring a team or raising money to chase it.
You’re not a developer and you’re not hiring one. AI is the unlock that makes shipping a software business real for you. The playbook hands you the system; AI handles the part you can’t.
You’ve sat through the courses and the build-in-public threads and still don’t have a system you could actually run. You want the architecture, the funnel, the sequences, and the pricing already decided — by someone running real brands solo right now — so you can stop researching and ship.
If you want it done with you, the Solo Launch Sprint takes you from expertise to a live product business in one sprint — a decision session, a written Launch Blueprint, and a live build session where we ship your first page together.
Six reports plus a bonus audit. Lifetime access. Free updates as the playbook evolves.
One-time · no subscription
$79
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