The decision session
A structured working session on your business — not “an hour on whatever.” We validate the idea, decide the stack, design the offer ladder and money model, and sequence the 90-day build. Every open trade-off decided on the call.
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A fixed-scope, done-with-you sprint for the expert launching a product business solo. Walk in with your expertise and an idea; walk out with the business decided, the launch sequenced, and your foundation live.
You have the expertise. You don’t need another course — you need the hard calls made on your business and your foundation actually stood up. That’s the sprint: decide it, write it down, build it live. AI is the team that makes it reachable without an engineering background.
One fixed-scope sprint with one outcome — your product business decided, sequenced, and live. Not a meeting; a sequence of three.
A structured working session on your business — not “an hour on whatever.” We validate the idea, decide the stack, design the offer ladder and money model, and sequence the 90-day build. Every open trade-off decided on the call.
A written document, built for your business: validated positioning, the chosen stack with the why, the funnel and offer ladder, the 90-day sequenced build plan, the money model. Your business, decided, on paper — plus the recording and an action list.
We stand up your foundation together — your repo scaffolded and your first page deployed live to your own domain, with you at the keyboard. The “it’s real now” moment. A scoped foundation to build on, not a finished product handed over.
Pressure-test what you’re building against a real production playbook — is it a business, what’s the wedge, what to cut.
Repo, hosting, database, payments, email, AI routing — what to use and why, calibrated to a solo operator in 2026.
The offer ladder, pricing, and the funnel that earns — the path from “I built a thing” to “it makes money.”
How to actually run the build without an engineering background — the mechanism that makes shipping a software business possible solo.
Inky, Pregnancy Power Hour, and The F1 Formula are live products I built and run alone. This isn’t theory or a build-in-public dream — it’s the exact playbook I use, applied to your business. Unlike a fractional CTO ($5–15K/mo) or an agency build ($10–50K that leaves you dependent), the sprint makes the calls with you and teaches you to run it yourself.
See the case studies — what got built, solo, with AIYou’ve got hard-won expertise and a product idea you can’t shake. You’re not an engineer and you can’t hire one — you want someone who’s done it solo to make the hard calls with you and get you actually started.
You want to launch a business you own without quitting first, hiring a team, or raising money. You’re ready to stop circling the runway.
You don’t want another course or another month of research. You want the decisions made and the foundation live so you can build from real.
The sprint is application-only — it’s a lot of my focus, so I take a few at a time. Apply below (no payment), then book a short fit call. If it’s a fit, the sprint is $1500. Founding price — first 5 sprints only. 5 of 5 left at $1500.
You apply and book a fit call — no payment. If it’s a fit, you enroll, and the sprint runs: decision session, blueprint, live build. You’re not buying one call; you’re getting the whole sprint.
You apply below — no payment. Right after, you book a short fit call: 15 minutes to make sure the sprint is the right fit for what you’re building, before either of us commits.
On the fit call we decide if it’s a go. If it is, I send you an enrollment link. You pay, we lock your decision session, and I get to work.
The 90-minute decision session — every open trade-off decided. Within 5 business days your written Launch Blueprint lands, and we line up your live build session.
A guided screen-share where your repo gets scaffolded and your first page goes live. You keep the Builder’s Playbook as your curriculum, plus a two-week follow-up to unblock the first real obstacle.
Finish the decision session without a clear, decided path you believe in — tell me before I start your blueprint, and it’s a full refund. No questions.
The Builder’s Playbook is included as your curriculum, plus one follow-up about two weeks later to unblock the first real obstacle.