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Justin Tsugranes

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Stay in the loop

Occasional notes on what I'm building, lessons earned, and the studio behind it.

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How I got here.

Music. The Army. Real estate. Now software.

I run Total Ventures, a product studio. Previously at Fender Musical Instruments. Thirteen years in the U.S. Army National Guard.

The Sound

Fourteen years as a professional jazz guitarist. Led my own trio, taught at Winthrop University, played for BMW and Boeing, and earned an M.M. from USC.

Live performance

Jazz trio

Blues in Green

Blues in Green — SC National Guard

Recording

In the studio

Performance

Peace Center for the Performing Arts, Greenville SC

The Service

Thirteen years in the U.S. Army National Guard. Promoted to Senior Logistics and Resource Management NCO, running supply for a 35-soldier unit. The discipline stuck.

In uniform

Army Band

USS Yorktown

USS Yorktown Aircraft Carrier

The Pivot

I ran operations for a Keller Williams team in Asheville — $9M in closings over two years. Moved to LA and worked production on Super Bowl LVI commercials for Dolby Atmos, Chevy, FedEx, and Lowe’s. Sold Microsoft at Best Buy. Lived in Costa Rica raising my son.

Super Bowl LVI

Super Bowl LVI production, Los Angeles

Asheville

Asheville, NC

Costa Rica

Costa Rica

The Build

I taught myself to code four years ago. My first job was an eCommerce relaunch. Then Fender — building for Fender, Jackson, and PreSonus, and writing an internal AI CLI for our engineering team. Now I run Total Ventures.

Current projects

Inky

AI storytelling app for kids. iOS and web. Gemini + Imagen pipeline.

SwiftNext.jsFirebaseGemini

Pregnancy Power Hour

My wife's consulting business. Content pipeline turns one video into a blog post, newsletter, and social.

Next.jsClaudeStripeResend

Total Formula 1 World

Automated F1 news site. RSS to AI summary to published with newsletter.

Next.jsGeminiFirebaseAdSense

VERA

My agent stack. Claude skills, specialist agents, and a Go CLI.

ClaudeGoMCP

I started playing bass in a punk band with a blue mohawk when I was 11. I stole my parents’ car to go buy my first guitar.

That same energy is still running the show.

I live with my wife Brittany and our son Jupiter. When I’m not building, I’m thinking about fly fishing, Montana, or the next thing I want to figure out.

p.s. It’s pronounced “su-gran-iss”

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